Siam Center
A shopping area to include in your map.
What is a map point?
In Maaping, a map point is a specific location on a map from which we measure Google Maps results for a keyword and a search language.
Think of it as the place where a search starts. Your business has an address; your customers can search from many different places. A map point lets you check one of those places.
Choose your map points ↗One business. Several map points.
A restaurant in Bangkok might appear in different positions when someone searches for “italian restaurants” near a shopping centre, a station or the airport. Measuring several locations gives you a more useful view than one search from your own phone.
On Nut BTS
A transport hub where customers may start looking.
BKK Airport
An arrival location for people exploring their destination.
These are examples of search locations, not measured rankings or footfall estimates.
What does a map point tell you?
For the agreed keyword, search language and date, your report shows whether your listing appears in the returned Google Maps results, its position when found, and the competitors visible from that location.
If your listing does not appear, that is recorded separately from a location with no results or a technical error. A map point describes one search location; it does not represent everyone in a neighbourhood or count visitors, calls or sales.
Map point, keyword and language: three different choices
- Map point
- Where the search is performed from: an agreed latitude and longitude.
- Keyword
- What the person searches for, such as “italian restaurants”.
- Search language
- The language configured for the search, such as English or French.
In Maaping, one search means one keyword measured from one map point in one language. The same map point can therefore be used for several searches.
6 map points × 3 keywords × 2 languages = 36 searches
This is one measurement round. Repeating it on another date creates a new set of searches.
How to choose your map points
- Start with the streets around your business and the areas you serve.
- Add places relevant to your customers: shopping centres, stations, hotels or arrival areas.
- Use a regular grid for area coverage, or choose specific locations for a focused comparison.
- Keep the map points, keywords and language consistent when comparing measurements over time.
Our team agrees the scope with you before measuring. You can compare your own listing with the competitors returned at the same map points.
Map point questions
Is a map point a Google Business Profile?
No. A Business Profile is the business listing. A map point is a search location used to check which listings appear.
Does adding more map points improve my ranking?
Adding map points gives you more locations to analyse. It does not change your Google Maps position by itself.
Do map points have to be near my business?
You can agree searches from other cities too. For destination searches, include the destination in the keyword and review the results in that context.
Can I choose individual map points?
Yes. We can prepare a map around agreed locations as well as a regular grid. Choose the number of map points and tell our team which places matter to you.
Build a map around your customers.
Select map points, keywords and languages for a report prepared by our team.
Build my custom map